A capital city with 5,000 years of history had no tourism policy for the next twenty.
Overview
Destination policy, festivals and brand systems for state tourism bodies - from the Delhi Master Tourism Policy to the Surajkund International Crafts Mela.
We do not operate as a vendor, and we do not operate as a conventional consultant. On our largest mandates we are embedded within the programme's architecture - inseparable from its ambition.
Because the team that authors the strategy is the same team that stands on the ground and produces it, every deliverable carries the same thread from policy to production.
Capabilities
Master policy plus dedicated frameworks for MICE, spiritual and film tourism.
Identity systems that speak to Tier 2 and 3 audiences and international visitors at once.
International craft fairs produced end to end, including partner-country programming.
Collaborations at national scale with broadcasters and exhibition authorities.
Work
DTTDC, Government of NCT of Delhi
Embedded as the dedicated Project Management Unit to build the strategic and programmatic infrastructure positioning Delhi among the world's great destination cities.
2026–2047horizon of the Master Tourism Policy we authored
Programme · Ongoing · 7 min read
Haryana Tourism & Surajkund Mela Authority
Brand identity, content and distribution strategy for the Surajkund International Crafts Mela - built to reach Tier 2 and 3 India and international visitors at once.
Brand identity · 6 min read
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